As a small business owner, you’re likely faced with the problem of regularly needing high-quality visuals for your website, social media, presentations, marketing campaigns, and more. Your needs don’t justify a full-time graphic designer, and hiring freelancers can be time consuming and complicated.
Regal Media provides a solution with with our monthly retainer-based graphic design services.
You benefit from ongoing access to our team of experienced designers. Through our evolving working relationship, we take the time to understand your company’s mission and deliver creative designs that reflect your values and brand identity, helping you stand out from the competition. Your designs take preference over adhoc designs, meaning faster turn-around times for retainer clients.
In addition, you benefit from reduced ‘bundle’ prices. Regal Media offers 6-month and 12-month contracts, starting at 5 hours per month.
We would love to chat to you about your requirements and how we can work together. Let’s get into some detail about what a retainer entails and you can see if it would work for you and your business.
A retainer-based graphic design service is a cost-effective way for small businesses to access professional graphic design services.
A retainer is a contract between you (the small business client) and a graphic designer (service provider) whereby you pay a fixed fee in advance for graphic design work for the month ahead. A set scope of work and deliverables are agreed upon in advance.
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Retainer-based graphic design services provide an effective solution to the time and cost challenges experienced by small businesses who are in need of regular creative designs. This type of arrangement can provide significant cost savings compared to hiring a full-time employee or freelance designer, as well as providing access to more experienced designers and a greater range of services.
By entering into a retainer agreement with a graphic design service provider, the business provides a certain level of security for the service provider, thus allowing the service provider to discount their hourly rate – think buying in bulk at a grocery store – i.e. you get the same quality and value, at a reduced price for buying more than one of the same item. In addition, the business avoids pricing fluctuations by locking-in the hours at a set fee based on the agreement.
Another great benefit for businesses with retainers in place is that the turnaround times for their designs are shorter. This is possible because the service provider values the security provided by the retainer, giving these clients preference over adhoc designs, and because the service provider is able to block out design time in advance for their retainer clients. Its a mutually beneficial agreement!
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Let’s discuss the pros and cons of using entering into a graphic design retainer, so that you can make an informed decision about whether or not it’s right for your business.
The service provider guarantees they will be available to you for set hours each month.
You received a lower price per hour than clients requesting adhoc design hours.
You can budget your monthly expenses based on the agreement, and automate your payments to reduce admin time.
You avoid having to pay random invoices from freelancers.
You receive priority service because of your retainer agreement.
The ongoing relationship allows for strategies to be developed over time.
Larger projects can be split over a few months, acting like a payment plan for your business.
A level of trust is created. The service provider learns about your business and it’s needs and keeps its best interest in mind, allowing you to trust them with your designs and keeping within your corporate identity, rather than having the awkward introductory period that can occur with freelancers.
Because you know you have the time set aside for you, you may be less cautious as to how those hours get used. (Numerous rounds of requested revisions can easily eat up hours.) Regal Media is sensitive to these situations and will alert you before heading into additional resources, or propose that a project-based fee is setup outside of the retainer if needed.
Fluctuating amounts of required design work. You may not have a consistent amount of work to send the designer each month, meaning there is a possibility that you will pay for a service that you are not using. At Regal Media we ensure to discuss potential projects that would benefit your company, in order to maximise your retainer. (We don’t sleep well when we charge clients for work not done.)
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As you can see, the advantages outweigh the disadvantages, which makes it easy to see why retainer agreements are gaining in popularity.
We are committed to understanding your needs, chat with us to hear about packages on offer, and let’s see how we can work together.
